In recent years, due to the rise of new ceramic producing countries and the large increase in the output of ceramic products in developing countries, the total output of world ceramics has risen significantly, and the international ceramic market has shown the characteristics of high-end market demand, artistic, diversified, personalized, and market sales matching.
According to sump industry analysts, the global ceramics market can be divided into household ceramics, architectural ceramics, sanitary ceramics and art ceramics, depending on the application. Among them, daily ceramics as an irreplaceable daily necessities in People's Daily life, compared with plastic, metal and other daily necessities has the advantages of safety, hygiene, easy washing, good thermal stability, its growth is far higher than the overall level of the ceramic industry. In recent years, the total output of daily-use ceramics in the world is gradually rising. The main producing areas of international daily-use ceramics are distributed in Asia and Europe, and Asia is the largest producing area of daily-use ceramics in the world. The output of China's daily-use ceramics has ranked first in the world for more than a decade, accounting for more than 62% of the world's total output in 2012.
In the past ten years, with the deepening of reform, especially the gradual rise of private enterprises, China's mass production of ceramics has recovered to the stage of rapid development, and maintain a high growth rate. Although China has become the largest producer and exporter of ceramics in the world, the overall level of China's ceramic industry is still low: first, the technology and equipment have not reached the world's most advanced level; second, for a long period of time in the past, China's ceramic industry lacks the awareness of establishing a brand in the international market. The construction of national brand is a key point in the future development of ceramic industry. In 2012, the total output value of China's daily-use ceramics was 94 billion YUAN, and the total output value was 33 billion pieces, accounting for more than 62% of the world's total output. The total export value was 7.02 billion US dollars, and the total import value was 280 million US dollars, accounting for about 30% of the world's total trade value of daily-use ceramics. In 2013, China produced 37.5 billion pieces of daily ceramics.
The "2015-2020 China Daily Ceramic Products Industry In-depth Research and Prospect Forecast Report" shows that, with the increasing attention to safety, health and environmental protection issues, consumers' requirements for ceramic products in contact with food are not just simple economic and practical, High quality, beautiful appearance, low lead, cadmium dissolving amount, good thermal stability will become an important reference index for consumers to choose ceramic products, and the market demand for high-quality daily ceramics will be further improved. With the continuous development of economy, the continuous improvement of people's income level and consumption power, especially the rapid development of tourism and catering industry, China's daily-use ceramics market will continue to show this good situation of quantity and quality rise in the future, the characteristics of daily-use ceramics consumption upgrade will be more obvious.
